Cybercriminals are targeting travelers by using online advertisements as part of a scam, also known as “malvertising”. If you book an ocean cruise and have questions about your reservation, you probably search Google to find a customer service phone number. The top search result is a sponsored Google Ad that appears legitimate, and even contains a phone number.
If you call the number in the ad, you are connected to an “agent” who claims to have found a much cheaper deal for your trip. They offer to cancel and rebook it at the lower rate, but they will need your credit card number to secure the deal for you. However, this person doesn’t work for the cruise line. The ad is fake, and the number you called connects you to a cybercriminal. They don’t actually want to help you with your travel plans, but they do want to steal your credit card number and money.
Follow these tips to avoid falling victim to a malvertising scam:
Beware of big discounts or prices that are suspiciously low. If a deal seems too good to be true, it probably is.
Remember that anyone can purchase Google Ads, including cybercriminals. Just because an ad looks official doesn’t mean it’s safe to click.
Always contact cruise lines directly through their websites and official phone numbers. If you’re new at booking travel, contact a reputable travel agent for help.
A vigilant workforce is the most effective defense against these attacks. Reach out to access training and simulations that empower your team to recognize and respond to attacks like this one.
